The Winter 2025 Lilly Sunshine Sale will be here before we know it! The Lilly Sunshine Sale is the best time to stock up on Lilly Pulitzer with discounts up to 70% off. Let’s talk about Lilly Pulitzer sale tips, predictions and more! Plus, take a look at some of Lilly’s new releases and must-have items!
New Arrivals at Lilly Pulitzer
Sizing notes: I am 5’3″, and 4 months pregnant in most photos.
What is the Lilly Sunshine Sale?
The Lilly Pulitzer Sunshine Sale is one of the most highly anticipated events for fans of the iconic brand, with discounts up to 70% off. This limited-time sale, typically held twice a year, offers incredible discounts on beloved Lilly Pulitzer styles, from vibrant dresses to resort-ready swimwear and accessories. Known for its bold prints and cheerful aesthetic, the Lilly Sunshine Sale is the perfect opportunity to snag classic Lilly pieces at unbeatable prices. Whether you are updating your wardrobe for winter or planning ahead for your next tropical getaway, the 2025 Lilly Pulitzer Sunshine Sale promises unbeatable deals and exclusive finds you won’t want to miss!
When is the 2025 Lilly Pulitzer sale?
When is the Lilly Sunshine Sale? Lilly Pulitzer loves to keep the Lilly Sunshine Sale dates a secret! Traditionally the in-store Lilly Sunshine Sale preview begins soon after Christmas. Inventory is limited but you can see a handful of items that will be included in the sale and their prices. But the best part is the online portion of the sale! The famous online Lilly Sunshine Sale follows soon after, usually in early January. In 2024, the online Lilly Sunshine Sale was January 3rd-5th. The online portion has much more inventory, occasionally unreleased items and a few surprises!
Be ready to mark your calendars for when the online Lilly Sunshine Sale begins it is packed full of items discounted up to 70% off!! The first 30 minutes of the sale is the most popular and several items sell out in this time. The following days usually have additional sales items released in the mornings. I have been covering this sale in depth over the past several years and will have more information as the sale nears, and hopefully pricing information. Subscribe for more!
2025 Lilly Pulitzer Sunshine Sale Early Predictions
Lilly Pulitzer does not release details on what will be included until the sale begins, with the exceptions of a few sneak peeks. I have been covering this sale for years and have early predictions for a handful of items that will be included in the Winter 2025 Lilly Sunshine Sale! Nothing has been confirmed by Lilly Pulitzer just yet. I will be adding to this list as the sale nears – be sure to subscribe for updates!
Previous Lilly Sunshine Sale items that may be returning (and their 2024 sale pricing):
Bryson Dress ($74) Seacret Escape
Florin Top ($34) True Navy
Mila Shift Dress ($94) Pandarama
Shelli Mini Dress ($79) Navy Eyelet
Dev Dress ($49) Flamingle Garden
Dev Dress ($49) Palm Beach Paradise
Joannah Silk Top ($74) Harbour View
Jorgian Midi ($139) Palm Beach Paradise
Lilo Short ($34) Shell Collector
Kailua Maxi ($94) Just a Pinch
Sea View Top ($54) Blue Oxford Stripe
Predictions that will be new to Lilly Sunshine Sale:
| Name | Category | Print/Color | Sold Also |
|---|---|---|---|
| Millicent | Dress | Zee Bebe | Here |
| Marquette | Dress | Passion Fruit Pink | Here |
| Elsa | Top | Flitting About | Here |
| Pineapple Romper | Dress | Never Ending Summer | - |
| Schaffer Silk | Top | Never Ending Summer | Here |
| Palazzo | Bottoms | Never Ending Summer | Here |
| Drena | Dress | Pink Jungle | Here |
| Drena | Dress | Aqua Jungle | Here |
| Kiran | Top | Pink Jungle | Here |
| Kiran | Top | Aqua Jungle | Here |
| Mialeigh | Top | Sand Bar | - |
| Ellara | Dress | Passion Fruit Pink | Here |
| Barcelona Skort | Bottoms | Never Ending Summer | Here |
| Aegean Jacket | Top | Never Ending Summer | Here |
| Coulter | Top | Never Ending Summer | Here |
| Montrey Shift | Dress | Salty Sandbar | Here |
| Albins | Top | Salty Sandbar | Here |
| Mini Alyssa | Girls | Salty Sandbar | - |
| Palazzo | Bottoms | Salty Sandbar | Here |
| Rosalynn Maxi | Dress | Salty Sandbar | - |
| Braided Headband | Accessories | Salty Sandbar | - |
| Deacon | Dress | Flitting About | Here |
| Forehand Active | Dress | Flitting About | Here |
| Baby Lilly Shift | Girls | Flitting About | Here |
| Backcourt | Bottoms | Flitting About | Here |
| Little Lilly Shift | Girls | Flitting About | Here |
| Mini Maryana | Girls | Zee Bebe | - |
| Wrenley Zip-Up | Top | Zee Bebe | Here |
| Frida Polo | Top | Zee Bebe | Here |
| Marcelina Midi | Dress | Zee Bebe | Here |
| Axton | Dress | Zee Bebe | Here |
| Mini Rosen | Girls | Zee Bebe | Here |
| Bernadetta Maxi | Dress | Wild Nights | Here |
| Kimika Skort | Bottoms | Wild Nights | - |
| Elsa | Top | Wild Nights | Here |
| Mini Federica | Girls | Wild Nights | Here |
| Federica | Dress | Wild Nights | Here |
| Cath | Dress | Never Ending Summer | Here |
| Mina Romper | Dress | Pink Jungle | - |
| Aubria Shift | Dress | Aqua Jungle | - |
| Aviri Midi | Dress | Sand Bar | Here |
| Floralie Maxi | Dress | Bon Vivants | - |
| Etta Maxi | Dress | Bon Vivants | Here |
| Cody | Dress | Blue Jungle | Here |
| Risette | Dress | Brazilian Green | Here |
Where else can I find Lilly Pulitzer on sale?
Year-Round Lilly Pulitzer Sales
My top five: Here, here, here, here, here.
Honorable mentions: for seasonal clearance, for random items, for athletic finds.
During the Lilly Sunshine Sale
Besides shopping through Lilly Pulitzer directly, there are retailers I recommend shopping for additional Lilly Pulitzer sale finds during the Lilly Sunshine Sale. These are great options if you want (1) to browse a favorite item for additional inventory, (2) use somewhere that may offer returns.
Try these retailers on the day of the sale:
Option A: Shop as soon as the sale goes live! Discounts can vary but they had several items that matched Lilly’s prices. Other than a few items marked final sale, returns are accepted!
Option B: They typically offer 50% off. Returns are usually accepted.
Option C: Often provides fast shipping and a wide range of items on sale. This is especially a great place for discounts on planners and home items.
Option D: Previous sale prices were 50% off for women and 40% off kids. Returns accepted.
Honorable Mention:
My Hidden Gem: I have never seen anyone else mention this, so it’s our little secret! I have shopped here the past couple sales and in both sales they price-matched Lilly’s sale pricing! If your favorite item sells out, check here.
What other retailers have styles similar to Lilly Pulitzer?
My three favorites:
– Tuckernuck: With a sophisticated curation of stylish finds, there is always something to love. For great finds with excellent value, look at their house label, Tuckernuck, as well as Hyacinth House and Pomander Place.
– Avara: What began as a mom’s side hustle business, has blossomed into a beloved boutique and Inc 5000 top business! Their clothes are designed for women of all ages and they have new arrivals a couple times per week. I have a discount code, JOYFULLYSO, for 15% off site wide.
– Hill House Home: Known for their signature Nap Dress, this dress is where comfort meets sophistication. I also loving shopping here for some of the cutest Mother-Daughter matching options!
Live your life joyfully so,
Ashley
